Are you looking for inspiration for the design of your logo and it is important for you that it is trendy, beautiful and original? Discover the main trends of the moment, which will help you create a personalized logo, reflecting the values and image of your company. From the logo templates presented by our communication agency Graphic style, identify the codes, characteristics or techniques that you will need to apply to your own logo design to match the desired style while adopting the graphic trends of 2021.
Typographic trends in logos:
Hand lettering logos or signature logos
You can create your own handwritten style font to illustrate your logo to stand out from your competition. The name of your company or a slogan can thus be represented in the form of a word or a handwritten sentence in order to reflect as accurately as possible the identity of your brand. The shape of the letters gives the impression of a hand-drawn word or phrase like a signature. The technique of hand lettering is trendy but it requires a perfect quality of realization. The writing thus produced must be original, aesthetic, legible and precise. Call on a graphic designer for the design of such a logo, which requires creativity and technicality in its design. Find below some examples of handwritten logos, some created by our agency such as logos,
Logos with modern typography (sans serif)
A typography is said to be modern when it does not have serifs at its base and at the ends of the characters (sans serif), such as Arial or Calibri fonts. Simple and easy to read, they reflect a current and trendy corporate image. Modern typographies will allow your logo to be easily declined on any communication medium. The overall look of a modern typography logo may seem simple, almost basic at first glance, but in reality, this quest for simplicity requires a sharp sense of detail that only a graphic designer can provide. Discover below examples of modern logos, some of which are produced by our agency such as the logos, Gustonéo, Afelians and RGL conseil.
Logos with old typography (serif)
The old typographies are less common than the modern fonts but they manage to pull out of the game in fields of activity which wish to represent in their logo, values of tradition, luxury, craftsmanship. Serif fonts, such as Times, Georgia or Century, are reminiscent of the typefaces of books of the past. More difficult to read than sans Serif, they can be mixed with different styled typographies sparingly and in particular for the baseline under the logo. Discover below a selection of logos with old typographies made by our agency.
Vintage style logos:
“Used effect” logos
This style of logos, more and more trendy, consists in bringing a vintage effect to the visual by aging it thanks to the effects of wear, attenuation of colors, impressions of tearing or crumpling of the paper, cracks, cracks , lack of colors… This type of logo seeks to reinforce the traditional side of the brand and to reassure the consumer by giving the impression of a longevity of the sign which gives it stability and know-how. Be careful, however, this type of logo can pose problems of adaptability on certain communication media due to the high level of detail. Discover below some examples of vintage logos with worn effects and some logos created by our agency such as the “Faro Grillade” logo and the “Nut stuff” logo
Badges or coats of arms logos
More than ever back, logos in the form of badges or crests have modernized with clean typographies and vector images with sophisticated and elegant graphics. The representation in the form of a stamp, seal, coat of arms, gives your brand a lot of personality, a strong identity, and reinforces the confidence of the consumer, who sees, through the promise of this symbol, the commitment of your brand. . Use this technique if you want to elegantly highlight your values of tradition and quality. Often used in the fields of sport, food and communities, the crest or coat of arms also has a connotation of corporatism which reinforces the feeling of belonging. Discover below a selection of crest logos made by our agency.
The logos in bright and contrasting colors:
Logos with volume or 3D printing
3D, which appeared in logos of the 2000s, is often associated with strong, garish colors. This technique, which is making a comeback, is now adopted in a more nuanced way and allows the realization of logos presenting interesting perspectives and depth effects, with shading, color gradients and overlays or juxtapositions of visuals that contribute to the printing of volumes. Simplicity of shapes and colors is essential to enhance the effect and elegance of this type of logo. Discover below a selection of 3D logos as well as the Framex logo produced by our agency.
Logos with gradients and transparencies
Using multiple strong colors can undermine the intended message of a logo, even though one color can make it austere. The use of color gradients is a new trend which allows more coherent and clear information to be transmitted by offering interesting aesthetic perspectives. Use gradients such as sky blue, azure blue, and midnight blue, for example, with pops of white or black. Also play on transparency to highlight an element, merge visuals or blend an image into the background. Adjust the opacity of your color gradient up to transparency. Gradients and transparencies can be useful in sectors where the notion of innovation is important.
Minimalist logos
Minimalism is trending in many fields, architecture, fashion or decoration, and is applied more and more in graphics with a simple design, with clean and smooth lines, and bright colors. Flat design joins a certain philosophy of life which advocates minimalism as a means of fighting against overconsumption and getting back to basics. This trend is globalized in communication in order to reassure the public in an era saturated with images. Many brands have taken the plunge and simplified their logo for a clearer message more suited to the demands of our time. Flat design has the advantage of being easily adaptable to print and the web with the globalization of “Responsive design”, which explains its success in the design of new logos. Warning, “Minimalist logo” does not mean “basic logo”, keeping it simple is often very complicated. To make a minimalist logo, it is advisable to hire a professional graphic designer who will know how to make harmonious choices and develop creative concepts. Discover an extract of minimalist logos as well as the éepos, 2B construction and Toovalu logos designed by our agency.
Cut letter logos
The tendency to cut letters from a typography is caused by a search for extreme simplification. Some letters remain perfectly legible even if parts of them are removed. Cutting parts of letters gives the logo a very modern and avant-garde image. Check out some examples of the most beautiful cut letter logos and minimalist cut letter logos below.
Animated logos/ The GIF format developed a lot in the 1990s for the production of animation effects on the internet. They were then overtaken by “Flash” technology which was much more efficient, only to come back in force recently with the appearance of smartphones which no longer accept the “flash” format (animation format before the appearance of smartphones. ). The .gif format also has the advantage of being much lighter than the video format. This animation format is perfectly suited to current modes of communication. The .gif format is therefore a good alternative for creating animated logos. The creation of animated logos is done mainly using Photoshop software which requires professional mastery. If you want to animate your logo, you will need to go through a professional.Hidden meaning logos
Hidden meaning logos
Multilevel logos are more and more trendy because they are effectiveto hold the attention of the public, curious to guess which symbol can be hidden behind an obvious visual. It is also necessary that the intention of double-reading be perceptible by the target audience, and this is the whole difficulty of this type of logo. Identifying the key elements to integrate into the visual and arranging them effectively, aesthetically, and with a happy medium for their identification is not easy. Logos often have clean, minimalist shapes, but they can, using simple and precise lines, express strong symbolic representations. This form of logos requires a good knowledge of the values of the company in order to identify the graphic element that will be able to convey the message quickly and deeply. Hiring a professional graphic designer can be a good idea for the success of this type of two-way logo. Find examples of hidden meaning logos below and have fun figuring out what they mean (or deciphering them).
Futuristic-style logos
Nothing like a futuristic logo to give your business a modern, dynamic, forward-looking and innovative image. The trend is for abstract shapes, geometric, triangular or polygonal, circles, spirals, bright and neon colors, transparency and black or white. Typography without Serif is more suited to the futuristic style. The technology sector lends itself particularly well to this style of logos, but many other fields of activity would benefit from adopting it to rejuvenate their brand and make it more daring. Discover below a selection of logos by professional logo designers with a futuristic and avant-garde style.
Corona virus logos (Covid 19)
Most of our current communication focuses on the Corona virus and the year 2021 will be marked by this pandemic which is affecting us head-on. The emergency situation we are living in is conducive to a strong graphic creativity which is expressed in particular through the multiple logos created around the world. Graphic designers have fun hijacking logos of well-known brands, a small selection of which you can discover below.
Trendy logos… with discernment!
Through these different examples, you will have perceived the main trends in logos for this new decade of 2021. While some more classic practices have largely proven their worth and are coming back to the fore because of new technologies that allow us to push even further their materialization, such as the flat design logo, others emerge massively and benefit from a surprise effect due to their novelty which works in their favor.
Beyond the visual aspect of your logo, also think about the investment that you are prepared to put there both in terms of budget and the duration in time of your visual. Be also vigilant about the image you want to convey of your company and your positioning, certain techniques being more or less adapted and consistent according to your profession, your sector of activity, ethics or social standards.
The reflection upstream of the development of your logo must integrate these parameters and lead you above all to show discernment, both in the choice of the technique and its concrete realization. Using a communication agency will allow you to design a suitable and scalable tool. Do not hesitate to consult Graphicstyle for advice and support for the creation of your logo and if you want to know the price of a logo , consult this article.