5 Branding Strategies For Startup

With the constantly changing market trends and bulging cash flows, there’s no dearth of avenues for investment and exploration. However, it is the overall structure of the economy, society, and population that play a pivotal role in determining the demand for various products and services in the market. Thus, it is essential to strategize your business and set specific goals to become the real player amongst others. While doing so, the foremost thing to work on is deciding on the sector or the type of business you wish to carry forward. And if you are confused about what to choose, don’t worry. Here’s a list of the seven most popular types of businesses in India just for your assistance. 

Real Estate Business –

Real estate is one of the most thriving sectors in a country like India. With the rapid rate of urbanization, the real estate business is booming like never before. The country has witnessed a steep surge in housing sales over the past few years across seven major cities which makes it one of the rapidly growing business sectors all over the country. However, the real estate business comes with its share of challenges as well. It is often expensive and requires a large capital to fetch higher returns.  

Pharmaceutical Business –

Pharmaceutical business is the next most flourishing sector in India. The advancement in healthcare and constant demand for pharmaceuticals make this business a clear winner in the Indian market. It is also one of the highly competitive industries in today’s world. The vast pharmaceutical sector involves a large workforce, including scientists, engineers, pharmacists, entrepreneurs, salespeople, and more.  

Wedding Planning –

Weddings no longer are a traditional two-day affair. Whatever your community is, weddings these days are meant to be all big and fat. From destination weddings to the themed ones, Indians are mad over spending millions to make their D-Day larger than life. And this is what calls for wedding planners. The wedding planners take care of all your requirements and plan your special occasion in the best possible and most memorable way. Having said that, wedding planning has bagged the position of one of the top business industries over the past few years and serves to be a great option for novice entrepreneurs looking for a profitable startup.  

Web Designing –

In today’s world of cloud computing, website design has been a highly demanding genre. Every business calls for its marketing or brand promotion which can be achieved only through a well-designed website. It’s the layout of the website that determines the credibility of a business. Moreover, with the Covid-19 pandemic bringing all physical interaction to a halt, the digital space becomes the only mode of recognition. In such a situation, website designing becomes imperative across all business verticals to thrive in the competitive market. Thus, web designing is a popular choice of business in the present world and beyond. 

Kirana Store Business –

A Kirana store or a general store is an all-time popular business option for small and medium entrepreneurs. A multipurpose store is something that doesn’t require much capital investment and yields higher profits in return. Besides, you can also avail of a Kirana store loan for meeting all the prerequisites for setting up a store or upscaling your business. Thus, a Kirana store business is one of the easiest and profitable businesses that you can give a try for sure. 

Organic Farming –

Farming is referred to as the gold standard of the Indian economy. Recent concerns over chemical pesticides and their adversity have seen a growing inclination towards organic farming. Thus, the organic farming business in India has grabbed the market with the potential of giving higher profits. Besides, goat farming has also been a popular choice among business owners. Unlike organic farming, goat farming is more specific and eccentric which in turn helps in lesser input and more output. The organic farming business involves a lot of input in terms of equipment, raw materials, labor, etc. However, there are also ample facilities for adopting organic farming, such as MSME loan, machinery loan,etc. 

Food & Beverage Business –

Last but not least, the food and beverage industry is something that has been growing at the fastest pace over the years. It primarily involves the export and import of various packaged food and beverages as well as raw materials like spices. Besides, it also associates with a wide range of cuisines and the art of serving them to people. Over the years, the food and beverage business has evolved a lot, according to market trends, technological advancement, and various other factors. From food stalls to restaurants to mobile food courts to food blogging – the food & beverage business has experienced a major roller-coaster ride along with providing some great sources of revenue. 

While businesses are varied, there’s always something constant to them that helps you cut through all odds and shine. And that’s the mantra of strategy, hard work, and patience. So, budding entrepreneurs, choose your business wisely, keep your fingers crossed and work hard towards your goal, success won’t be a distant dream then.