Every year, millions of babies are born, and therefore moms-to-be have to purchase maternity wear online. Unlike traditional moms, most modern moms today prefer to buy maternity clothes online because they find online shopping faster, cheaper, and more convenient than conventional shopping. For this reason, an online maternity store seems to be quite a profitable business.
Setting up an online maternity store is not as difficult as you think – all you need to do is follow a step-by-step planned procedure. To help you out, listed below are eight crucial considerations for starting a successful pregnancy store online. Just follow them, and you’ll get your online maternity store up and running soon!
#Decide what you want to sell
Determine what maternity products you wish to sell online. Do you want to open a store that focuses only on maternity wear, or do you want to sell nursing wear and baby products as well? Would you like to also offer nursing accessories like nursing covers and aprons, and breastfeeding pillows? Ask yourself all these questions before you jump headfirst into starting your online maternity store. If you know what to sell, you can quickly determine who your target customers are.
#Choose a perfect domain name
The next thing you have to do is select a catchy and easy-to-remember domain name for your store. Like any other business, your domain name must reflect what business you’re dealing with and what products you’re offering. For this, you need first to decide the name of your online maternity store and then go to a domain registration website where you can check whether or not your selected name is available. If the domain name is available, you can register it.
#Get a reliable web hosting
To get your maternity store online, you need to marry up your domain name with a trustworthy web host. Although there are many web hosting service providers available online, you must always choose the one that offers above 99.5% uptime, user-friendly control panel, latest operating system, fast database, frequent backups, and 24/7 technical support. As well, never go with a free web hosting service provider, or you’ll likely run into problems. Alternatively, you can also go with a hosted eCommerce platform, like Shopify.
#Set up your online maternity store
To showcase your maternity products online, you’ll need a fully functional eCommerce website. There are two ways you can get your website built – you either hire an eCommerce development expert to create a custom eCommerce site or create the store yourself using an eCommerce website builder.
By the way, if you’re looking for a DIY (do-it-yourself) option to set up your online maternity shop, you can either go with WordPress in combination with WooCommerce or try Shopify. No matter which option you choose, make sure your site is professional and engaging enough to impress visitors.
#Integrate a secure payment gateway
Next, you have to integrate a secure payment gateway into your online maternity store. A payment gateway is a service that allows you to accept payments from online buyers. Connecting your merchant account to your web store provides customers a secure and straightforward way to pay you for their purchases. Some of the popular payment gateways are Authorize.Net, Stripe, and CCAvenue. Choose the one that fits your budget and requirements best!
#Add products to your store
After integrating the payment gateway, you can start adding products to your online maternity store. As products are the most crucial part of any online store, make sure to include informative descriptions and upload high-quality pictures of your products to impact potential customers. Initially, this work may take a lot of your time and effort, but it will play a vital role in your store’s success.
#Find a trustworthy courier company
A reliable logistic service is another critical aspect of a well-thought-out online maternity store. Despite there are many companies to help you in the delivery process, it is recommended you choose the one that is ready to accept cash on delivery (COD) payments (especially when you’re selling in India). Since the speed of your courier delivery service determines how happy your customers would be, ensure the courier service is fast enough to deliver products consistently on time.
#Set up shipping
The next step is to figure out how your maternity products will reach mothers. Create a shipping policy that clearly communicates the terms, costs, and any limitations of your delivery. Consider these questions while creating a shipping policy for your online maternity store:
- What carrier(s) do you ship with?
- Are you offering shipping for free, a flat rate, or a variable fee?
- Do you plan to ship internationally?
Prioritize shipping solutions that you can easily integrate with your online maternity store.
#Start selling and advertising
And now that you have your online maternity store up and running, you can start selling your products. Announce your grand opening and run a marketing campaign to make people aware of your newly launched store. Promote your online store using various techniques like PPC, Facebook Ads, Twitter Ads, Guest Posting, etc. Distribute flyers and brochures. Essentially, the more you advertise your online maternity store, the more sales it will generate.