Digital Marketing Overview

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Marketing can be defined as the action or business of promoting and selling products or services. It includes market research and advertising.


organizing the mailing listDigital Marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic Media.

Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies.

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. Digital Marketing is categorized in two different terms:

1. Organic search results are result listings for which you don’t spend money. You have to optimize your website properly to get a good place in those listings. E.g. in Google, 10 results appears on the single page that is called organic search results.

2. Inorganic search results or paid listings or sponsored listings are those for which you buy keywords to rank for. E.g. in Google 2-5 results on the right hand side and 2-3 results on the top of the page (usually with light yellow background) are paid listings.

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