Following are the rules That Have to Be followed to avoid being marked as SPAM
- Using phrases such as “Click here!” Or “Once in a lifetime chance!”
- Excessive use of exclamation points!!!!!!
- USING ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA EMAIL (Particularly in the subject line).
- Using bright green or red color fonts.
- Utilizing poor content. This one’s wide, but important.
- Coding sloppy HTML, normally by converting a Microsoft Word document to HTML.
- Establishing an HTML email that is nothing but one huge picture, with very little or no text. Spam filters can not read pictures, so that they assume you are a spammer attempting to trick them.
- Using the word “test” in the subject line. Agencies can encounter this issue when sending drafts to customers for approval.
- Sending a test to multiple recipients in the exact same company. This organization’s email firewall frequently presumes it is a spam attack.
- Sending to static lists. These are lists that have not participated in the campaigns via clicks and opens. Because subscriber engagement is a huge part of getting mails into the inbox, when an ISP sees low engagement rates they’ll frequently start to bulk the campaigns into the spam folder. Then they are going to block the domain name and IP addresses used to deliver those campaigns.
- Sending to stale lists. Permission generally goes stale within about 6 months, so if your subscribers have not heard from you within this period, you will want to reconfirm.
- Include a Text version of your email if you’re sending html emails.
- Use Spam checkers before sending your mails.
- Maintain a Great Text into Picture Ratio.
- Make Sure that you’re DKIM, SPF, Sender-ID, and Domain Keys are set up correctly.
- Avoid big attachments and certain attachment types.
Before sending emails out to your complete listing, it is well worth the time to use a spam checking service. Websites such as MailingCheck.com provides a free downloadable tool for Windows which uses a Spam Assassin to inspect the email.
In case you would rather avoid downloading any software, it is possible to send the email to the IsNotSpam.com service and they’ll also check a few different items important concerning the email deliverability. Alternately, Mail-tester. Com uses a form-based solution to check your emails.