Email marketing is still one of the highest potential marketing mediums, and this is why educational institutions find success with email marketing. Having an email lead list is a great way for your institution to reach your targeted audience, improve the enrollment rate, and bring attention to your educational products. Whether your goal is to attract new students or promote your institution to attract new and qualified teachers, you can achieve that through email marketing. However, many educational institutions aren’t sure exactly how to use their email lists properly once they acquire them from an email data provider such as List Giant. So, if you are an educational institution leader looking for tips to make the most of their email marketing list, this article is meant for you.
How to Properly Utilize Your Targeted Email Marketing List?
While each institution will have to create its email marketing strategy to succeed in its marketing quest, there are a few ways that every educational institute can successfully run an email campaign. With that being said, here is how you can properly utilize your targeted email marketing list:
Personalize your emails when sending them: Email marketing has evolved, and so have the student’s or recipients’ expectations. So making sure that the emails your recipients are getting have been personalized with relevant subject lines and something as simple as adding the recipient’s name is going to improve engagement. By personalizing emails, you can make the recipients feel more included and welcome to visit your institute. Apart from personalizing the emails using subject lines, you can also utilize information such as the recipients’ age, grade, or interests to create customized content. Reputed data list providers and lead list services provide some information about the recipients when they sell you their email lists, so it is easy to personalize emails based on the provided information. For example, if you target students who are too young to have email accounts yet, you can personalize emails to send to their parents instead. However, for older students, such as high schoolers and college students, you will have to create emails that resonate directly with them.
Segment the email addresses: One of the best tips anyone can give to educational institutions venturing into email marketing is to segment their email addresses. If you are a university, you probably have many different departments, and even small schools offer plenty of courses and have different grades. So it makes sense to separate your email list based on what grade the recipient is likely to enroll in and send emails containing content relevant to that specific grade or department. By segmenting the email list, you can send emails to recipients who would find a particular type of information interesting. For example, if a student is interested in history, it wouldn’t make much sense to send them business-related content. So, in short, segmentation is the best way to make sure your emails create maximum engagement by ensuring that recipients are getting content that they find interesting.
Always perform comprehensive testing before devising a permanent strategy: Most of the time, it can take trial and error to reach a position where you have a working content strategy. Not to mention you have to create an email delivery schedule along with other techniques. So, it is a good idea to perform testing before deciding on a strategy that works best. During the testing period, you can keep an eye on the performance of test emails. The aspects of emails you can test include email design, titles, multimedia, among others. So as soon as you are sure that you have a targeted email database and you have segmented it, testing is the way to go.