What Are the Most Important Features to Look for in Modern Artwork Management Software?

Art work Flow Background

What Are the Most Important Features to Look for in Modern Artwork Management Software?

A product goes through several complex stages before it reaches the shelves. It has to go through many developments and approvals from the time of its concept ideas to the time of its completion. This is true for not just the product but also for all its elements and parts, including the packaging as well. 

The workflow of artwork management can be a prime factor in helping to speed up the whole process of development which can also apply to the supply chain.

Many companies often overlook packaging artwork management software since they already have a procedure that is long-established. However, many of these systems are archaic and may not be able to keep up with changing times and needs. 

If your important artwork files are being passed around via email or with software that is not specialized, there is a high chance of inefficiency. The approvals can be delayed while the files being passed by designers and other personnel are also open to human error. This flawed approach to artwork management can end with Packaging Artwork Management Software. 

The primary features of artwork management software

While picking a new software for your artwork management one should keep in mind that it should be of relevance to you and your product for the times to come. The solution should provide help with features that serve you best. Some of the most innovative and important features that you should look for while opting for new software are listed below. 

Packaging Approval Software


Approval mark. Product advantage. Rating and reviews. Meeting requirements. High-quality sign, quality control sign, quality assurance sign concept. Pink coral blue vector isolated illustration

Tools that are collaborative and assets that are contrary managed

Many teams work together to see through the developments and finalization of packaging design. The marketing and sales team has input on artwork in order to develop their marketing campaign which is normally around the finished product. 

Opinions about materials and planned shelving are also brought to the forefront by the product development team. A quick and convenient line of communication has to also be opened for other personals like compliance officers, upper management, and the likes. 

Whether the teams are all based in the same building or scattered over different geographical locations, working together is relatively easier and more convenient for all of them. 

Working on the same versions and being able to visibly see all the comments and changes makes working much easier. There is a risk of confusion and duplication when changes and updates are passed back and forth via emails. This disappears when team members and external personnel are able to work with a single assembly of updated, fully resolute assets and proofing tools. 

Records for the Purpose of Compliance

Companies often consider regulatory compliance and other related packaging points at a later stage in development. This is generally a bad idea and can lead to delays and more revision work. 

Packaging agencies and authorities should be looked after early in the development stages, as stated by the Packaging School. When these ideas are kept in mind all throughout the stages, a good solution can keep legal guidelines at the top of your mind at all times as well.

An ideal artwork solution is one that ensures all changes and updations are recorded and kept a note of. It should also keep documentation of every part of the development. This information that is already verified helps teams that work with legal obligatory needs and also helps if this data is required later. 

Packaging Artwork

Features for Data Analytics

An underrated part of artwork management is data analysis. This happens because companies are often occupied with systems that are of piecemeal nature rather than of purpose-built piece type.

However, when the workflow is digital it is quite easy to take every date at every step and turn it into an analytical charge. 

A dashboard that has real-time analytics helps members and leaders to keep a track of the important performance indicators. In case there is an issue of delay to meet the deadline, the warning signs can help leaders develop effective measures to meet the demand of the situation, which maximizes productivity. 

Getting the Right Kind of Performance for your Workflow

Overseeing the development of artwork management digitally has many benefits for every element of the packaging, as pointed out by Graphic Arts magazine.

The upgrade to digital management is worth considering as it reduces the cost of management and increases the visibility of the large number of tasks that are involved in the process. 

Spending too much time with a non-automated system can lead to time consumption with approvals and other developments while your competitors who have digital help may already be taking advantage of softwares and have an ample amount of time for their marketing strategy. Designing the packaging and labeling is an important factor for your product and one that should not be taken lightly.