What is Brand Awareness and Why Should You Build It?


What Is Brand Awareness?

Brand awareness is a person’s ability to identify aspects of a business or a brand and its marketing products. This means recalling a slogan, recognizing a logo, or remembering a marketing message.

It also means building positive feelings and beliefs about a business and building an image of the business, that causes customers, to speak about it knowing the facts.

When clients drive on the road and see your brand logo or hear your jingle on the radio and instantly connect that with your business, you have achieved strong brand awareness.

Why is Brand Awareness Important?

Brand awareness is crucial as it helps the audiences understand, recall, and be comfortable with your brand and products.

If you can create brand awareness among your target demographic, you may help your brand get to the top of mind when these clients are ready to research and buy anything.

You have to think about it.

Since your clients already know your brand, they will be buying from your business then, a competitor’s business to which they are not much familiar.

Brand awareness is seen as the primary stage of the marketing funnel.

By building brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the research and decision-making processes, and eventually, the buying process.

How can Digital Marketing Increase your Brand Awareness?

It’s no secret that people nowadays spend a significant span of their time online, almost more than six hours a day, which tells that the internet is not a market to miss if you are looking for brand awareness.

Get in front of your customers to take advantage of all the exciting awareness opportunities available in the digital world today and come in the future.

Let’s now get into some of the ways you can use digital marketing to increase your brand awareness.

How to increase your Online Brand Awareness?

There are a few ways to build, create, and establish brand awareness, but here are a few you can start with today.

Guest blog for other sites

Brands need to run their blogs and create owned audiences, and they can only drive to particular mileage from these assets.

This is where guest blogging will enter. This is the process of writing and blog posting for another publication.

Here’s how you can do it:

Research blogs and publications in your specific industry, Search for relevant keywords and guest posts through Google and social media.

For that client that in education, for instance, a quick search of ‘educational guest blogging’ will bring you this list of education blogs that will accept your guest posts. As the professional ghostwriting team suggests, you can also use Google’s “guest post guidelines” and ‘guest post by’ of your industry to find websites that accept guest submissions.

Or you can use sites like MyBlogGuest and this collection of more than 500 sites like BuzzBlogger to help in your quest.

You can also find many examples like this one from the Christensen Institute on GettingSmart.com.

Search for new ideas for your blog posts. This can include your helpful and unique insights. Ensure they haven’t yet covered on the websites that you reach out to.

Email each of the sites with your pitches accordingly for their submission guidelines. So that you may even write a whole post and let the editors know that it is ready to go.

then use these ideas to get access to an entirely new audience and let the publication of your guest blog benefit from accessible content from a new industry voice.