Digital Marketing in 2021: How It Can Make or Break Your Brand

digital marketing in 2021

As the world has digitized, it doesn’t make sense for a business to not focus on implementing good digital marketing strategies. Even though traditional marketing strategies are still relevant today, you need to adapt, improvise, and ensure each step you take when running your business gives you something good in return. Therefore, today we are not only going to be discussing the importance of digital marketing in today’s era. We will also be providing you a quick guide on how to use digital marketing strategies in the best way possible for a good return on investment.

We Live in A Digital World

If you really want your brand to establish a good identity, gain more visibility day by day, and attract new customers effectively, you need to implement good digital marketing strategies. Without them, you surely have no chance of surviving in the online world as an entity for too long.

Digital marketing is of much importance in the era we live in. There is surely no doubt in this statement. Wondering why? Well, for starters, digital marketing is the practice of using online marketing strategies to boost your brand’s online presence, credibility, and customer reach. This actively represents the fact that without digital marketing strategies, a business can not reach its full potential.

The Era of E-Everything

Since everything is now online, people who want to make purchases, first search online to learn about the product or service. After this, they find which businesses can deliver the best. This clearly shows us that the competition in the online world is highly competitive. Every brand knows they need to be online. And, every business is implementing good digital marketing strategies.

So, implementing digital marketing strategies is not enough as well. You need to make sure you use the “right” digital marketing strategies in order to gain a competitive edge and rise above the other established brands online.

Types of Digital Marketing Strategies & How to Implement them The Right Way

 Digital marketing is the process of delivering advertisements using digital channels such as social media platforms, websites, and search engines. Below, we are going to be providing you a quick guide on how to make the most of digital marketing strategies.

Develop a Unique Website First

Whenever a customer wants to make a purchase, they will land on a website. Now, in order to make sure this digital channel works out well, you need to create a site that is user-friendly, attractive, responsive, and engaging. 

So, how do can your site gain visibility and more traffic? Here are the best ways to implement the right digital marketing strategies;

Content Marketing

You surely can’t ignore this marketing strategy. Its main focus is to add fresh, valuable, and informative content to your site to ensure each visitor finds it easy to comprehend what your site is telling them. Here are the key points to focus on when implementing content marketing;

  • Easy to ready
  • Eye-catching/ Interesting
  • Easy to understand

Video Marketing

Adding engaging video content to your site is something that will surely boost your website’s personality in the eyes of Google. Adding video content to your social media marketing helps you convey your brand’s message within a short time frame to a pool of audience. However, to ensure your video marketing works great, follow the below points;

  • Hooking one-liner
  • Engaging animation
  • Professional voiceover
  • Call to action

SEO Optimization

One of the best ways to get the most out of your SEO strategy is to make sure you use the two above digital marketing strategies. Google appreciates it when sites include video content and relevant content for readers to easily scan and understand. By focusing on the above two strategies as we discussed, you can get the most out of your SEO plan. So, focus on:

  • On-page SEO
  • Technical SEO
  • Off-page SEO

How to Create a Digital Marketing Strategy?

So far, we’ve covered a few of the best digital marketing strategies and how to implement them. Now, we are going to present you with some tips on how to create a digital marketing strategy.

Define Your Goals

In order to implement the right digital marketing strategies in the best way possible, you need to define your goals first. You need to understand what your brand needs and where you hope to get from these strategies.

Understand Your Audience                  

If you really want your marketing strategies to work regardless if they are traditional or digital, you need to understand your audience. You have to create your strategies according to them so that your marketing strategies attract, retain, and influence customer engagement.

Set Your Budget

Once you’ve got the above two sets, it’s time to set your budget. This is because you don’t want to be overspending or being bombarded with a bunch of financial problems. Therefore, by setting your goals, you can work on the strategies you need the most and move on to implementing the rest accordingly. So, set your budget beforehand!

Key Takeaways  

Today we’ve covered the importance of digital marketing in today’s era, what type of strategies work best, and how to create a digital marketing strategy for your business in 3 simple ways. When it comes to implementing good digital marketing strategies, it’s always a good idea to consult with a digital marketing firm or acquire professional digital marketing services for the best outcome.

At, you can find the best digital marketing and brand management agencies to help you get the most out of your branding strategies. Not only will it help you boost your brand’s visibility, but will help you get more eyeballs and therefore more conversions for your business. has developed an intelligent algorithm that uses both AI and manual reviews of each listing to rank it on the platform. The algorithm focuses on the company’s core portfolio, its references offered by the customers, and its core strength that is manually reviewed by graders present at

Author Bio

Syed Ibrahim is working as a digital marketing expert for He is always on the lookout for growth trends in digital marketing and in his spare time he is watching the latest seasons on Netflix. Get in touch with him on LinkedIn.