More customers are shopping online now than ever and the Covid-19 lockdown is just fueling digital marketing transformation. Having no activities to pursue at home left people with creative ways to break their boredom. More customers have shopped online since 2020 than ever, and the trend shows that online shopping marketing growth is not going away and that brands need to reassess their digital marketing offering to create the best experience possible. According to the survey, 25% of consumers say retail online grocery digital shift will stick. And the same goes for restaurants and retail outlets with 21% of consumers shopping online from restaurants even though many restaurants have started to open. To increase their potential consumer base and meet the growing demand of digital stores, the companies need to reevaluate their digital offering and improvise and continue on digital transformation.
Right Offer At The Right Time!
One of the top benefits of digital marketing is it makes the right offer at the right time and in the right place, unlike traditional marketing. Digital marketing is all about a targeted approach and communicating with the best prospects and customers. Today 4.72 billion people use the internet and an average person spends 6 hours 56 minutes online every day! Hanging on social media, staying updated on news sites and blogs, searching online, shopping throughout the day. But this also creates digital clutter and your business is at risk of going further down if you do not have a solid digital marketing plan. You are practically using the same digital channels as everyone else but how do you stand out and create digital authority?
Digital marketing puts you in those same channels but with the right strategies, it can give you visibility so your best prospects can see you and learn about you and your business. It gets overwhelming but once you get the grip and understand the context, you can ace it! If you want to get professional support Logozila– a digital marketing agency offers a 360-degree solution to all your marketing needs. Success requires effort and there are different tactics you need to learn to ace digital marketing. It is said that the internet has changed the buying behavior of consumers. Think of the last thing you purchased? Did you do initial research on the internet? Looked up competitive pricing and different companies that are offering the product you need?
Looked up buyers review and pros and cons of buying the product? Was your ultimate decision based on all the information combined? This is the same cycle for every customer.
So As a Small Business You Need To Understand That Most Purchase Decisions Begin Online.
That being said, online presence plays a massive role in influencing customers’ buying decisions. Regardless of your business if you do not have an online presence you are missing out on potential customers. To connect with all your potential and current customers, you must build a solid online marketing foundation. Update your content, stay current with changes in the industry, otherwise you’ll lose even your most loyal customers to small competitors. Another strategy is to keep engaging and interacting with the audience on social media. Share content, comment on relevant posts, be a part of a conversation; this will build trust and awareness about your business. Tighten up your search engine optimization (SEO) to optimize your content. Do not just invest time and money on random content, curate it according to the needs of your customers. The curated the content the more engaged the customers become.
Using social media as an advertising tool is another digital marketing strategy. A brand’s social media presence can be enhanced by interacting with customers online through social media. It can also strengthen brand perception through the use of social media tools that convey core values. I mean who knew people would use Facebook to not only connect with their friends but brands too! Using social media to drive traffic to your e-commerce store, paid ads, and campaign strategies have completely reshaped the way we view advertising. This just touches the surface of digital marketing; Digital marketing constantly evolves and when you put all the pieces together, you will have an effective, easy-to-use, and budgeted strategy.
A good plan will make it easier to create awareness, engagement, and personalized customer experience before, during, and even after-sales. You are not just keeping the customers you have, but also converting them and influencing their purchase decisions as well. Exceptional customer experience will increase social sharing and organic word-of-mouth marketing to further maximize your benefits. And free marketing is always good marketing! As a business, your aim should be definite about the strategies and targets you want to achieve. Your primary goal should create communities of brand advocates and promoters for your brand through a great digital experience.