Is Digital Marketing a Good Career in India?

Digital Marketing

Today, digital marketing has become the main way for companies to market their products and promote to a large audience. However, learning digital marketing is not as easy as you think. It requires a lot of time, dedication, a unique skill set, and perseverance to be called an expert in this domain. Whether it is paying bills online, shopping for groceries for the week, shopping for gifts, planning a holiday, or anything else, people run their businesses each day. Logging into your laptop, smartphone, tablet, and home computer.

The ever-increasing popularity of the Internet has created a huge opportunity for companies to expand their business influence in the world of cyberspace. Traditional brick-and-mortar stores have transitioned to a web storefront, where anything is often purchased with the convenient click of a push button.

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About Digital Marketing

Digital marketing is a vast industry in itself and for now, is the most consumed form of marketing. Digital marketing is generally regarded as promoting and running advertisements on social media, but it is much more than this. Digital marketing comprises a lot of aspects in terms of marketing.

There are email marketing, referral marketing, content marketing, search engine marketing, influencer marketing, viral marketing, and many more types of marketing. All these types of digital marketing techniques are developed for different purposes and the strategies used vary depending on their purpose. The main objective of digital marketing is to create awareness among people about a brand or product or service.

Currently, there are some 4 billion Internet users worldwide, which exponentially multiplies the chances of being viewed on the Internet. What makes it more interesting is that with such a huge audience, the content uploaded to the Internet is relatively large. Now that it has become easier to appear on the Internet, digital marketing commands and affects the presence of any entity on the Internet, it reaches the maximum number of people.

In the last 30 years, very clear development through the entire Internet industry seems like a miracle. It took a long time for smart businesses to realize that they could only connect with consumers on the Internet.

Education required for a career in Online Marketing

It is not long before digital marketing has developed. This is because in the first few years after the development of the Internet, it was difficult to access and many people were not on the Internet. Therefore, the education system has no acknowledged degree for this stream.

But there are institutes that offer certified digital marketing courses that can help in making a career in digital marketing. Nevertheless, having an educational background in the commerce stream will give a person good opportunities in their digital marketing career. Hopefully, over the next few years, universities and institutes will offer accredited degrees and master’s degrees in digital marketing.

Top Reasons to Choose Digital Marketing as a Career

The digital space is expanding exponentially and therefore expanding its reach. It was amazing that every business wants to explore market opportunities through digital marketing channels. This has led to new career opportunities in the digital marketing space.

For the students who are topping up with the idea of ​​making a career in this dynamic field, we give you five top reasons to choose digital marketing.

High on Dynamism

The digital field is always evolving and new fundamentals are being introduced every day. This job merges technical expertise with creative fulfillment. This profession is not your regular desk job. This requires you to be updated about the latest happenings around the world and the ability to communicate with customers and audiences. For those who like a dynamic and fast-paced work profile, internet marketing is one of the best career options that ticks all the boxes.

Professional Growth

The digital market space has not yet been fully explored. New verticals, roles, and specializations are being created regularly. This means that you can start with a basic internet marketing certification and then learn more and expand yourself as a professional, as you gain more experience in this field. You can explore an SEO expert, a social media manager, a graphic designer, or a content strategist, or many other roles.

High Demand

The online marketing space is so talented with a wide scope that there is an increasing demand for professionals to meet the marketing needs of businesses in all regions and locations. Therefore, online marketing certification is emerging as one of the most popular career options among students and even employed professionals.

Heavy Paychecks

As the field is growing rapidly, the demand is much higher than the supply of professionals. Due to this shortage, companies are unable to source professionals with the desired skills. This is why they get paid at a higher level than other professionals in this field. Their salary level increases after a few years of experience.

Be Your Own Boss

Since Internet marketing requires only a computer device and an internet connection to work, these careers can be handled anytime, anywhere. If you consider 9 to 5 like a job piece and want to set up your own digital agency or become a freelancer, there are a lot of opportunities available in the market. 

What is the starting salary package for digital marketing?

The average salary for Online Marketing beginner level / fresher is around Rs 3.0 lakh to Rs 4.0 lakh per year. This will depend on various other factors such as skills, organization, and city of work.

Also, Read – Digital Marketing in 2021: How It Can Make or Break Your Brand