A Complete Guide on Social Media Marketing for Your Business

Businesses thrive not because their owners work hard but because they work smart. And one of the smartest ways to improve your business is through social media marketing. Harnessing the power of social media introduces your business to a whole new level of networking. The beauty of using social media  is that your campaign will reach numerous prospects once. Besides it being fast, flexible, and an interactive marketing method, social media marketing is also affordable and sometimes even completely free.

Whether you are running a multimillion business or a small-scale online store, you need this form of marketing to cut through your competition. As much as social media  is a great marketing tool, to maximize its potential, you need to learn and strategize on how to implement it in your marketing campaign effectively. If you are just starting out with social media and don’t know where to begin, this post is written just for you. Therefore, read on to be enlightened.

About 3.5 million people in the world have active social media accounts. That is about half of the world’s population. Marketing done through social media networks is essential to both local and international businesses. However, social media marketing doesn’t use the one-size-fits-all approach like its counterparts, radio, and television. This type of marketing, if implemented properly, will work based on your objectives. 

The first thing that you have to do as a business is understanding your target audience and know which social media platform it is mostly found in. The easy steps to follow in order to make your social media marketing work include:

  • Establishing the business’s marketing goals 
  • Knowing what your audience wants from you 
  • Generate compelling and relevant content 
  • Choose the ideal social media network that your prospects mostly use 
  • Make your social media  campaign sharable to other networks

Benefits of Social Media Marketing 

When it comes to businesses, social media offers great opportunities to promote products and services. It creates a two-way conversation with a customer anywhere in the world, just like connecting with friends and family living in other parts of the world. Unlike their traditional forms of marketing, social media  makes your campaigns more personalized. This means that marketers can reach out and interact with potential customers at a personal level. 

Social media marketing allows marketers to:

  • Engage their audience

One of the best ways to establish trust with your customers is through engagement that can lead to long-term relationships. 

  • Enhance brand loyalty

If you can establish rapport with your audience, engaging with it will lead to loyalty. As a marketer, you can use entertaining videos, informative content, and regular news updates to get through to your audience. 

  • Controlled message

In any business, misunderstanding that leads to a crisis is bound to happen. When it does, marketers have to find the best way to mitigate the situation. Social media marketing makes it possible for marketers to publish releases that explain their side of the story on their social media pages or profiles.

  • Create new leads 

Marketers, through social media networks, can generate buzz that may lead to tangible leads, which may also help to increase web traffic. 

Paid vs. Organic Social Media Marketing

Social media can be done in two ways. These two ways include paid social media marketing and organic social media marketing. What leads a business to choose either one of the two is what amount it has set aside for marketing. 

Organic Social Media Marketing 

Inorganic social media , marketers take advantage of elements such as two-way conversations with users on Twitter or post sharing on Facebook, which is freely available. This type of social media marketing is ideal for small businesses that have not yet established themselves. Once a business has built its social community, it can increase further engagement by directing them to its website. 

Paid Social Media Marketing 

In paid social media, marketers include paid or sponsored ad content in the form of video, image, or carousel ads. Paid social is more effective than organic social because it puts content in front of users, who will definitely develop interest. When choosing either of the two, consider your business short and long-term marketing goals. 


As you’ve read in these posts about social media marketing, it is plain to see how important this method of marketing is. It allows brands and marketers to reach out to a vast number of prospects with targeted campaigns in a short span of time. Your established business goals will help you to know and understand which type of social media is ideal for your business.