There are many ways to create a logo. One of them is to create it yourself using logo maker software. You can also use a logo generator: it is a program similar to a logo maker but there are some essential differences between the two.
We can also hire a graphic designer, or put a design agency on the spot, which will mean at that point that several professionals will work together on the logo to refine it until the final version. Which method is the best? It depends above all on your goals and needs.
Software vs Designer
While many online resources advise hiring a professional to create a logo, we take the risk of going against the grain by not agreeing. Logo design software can do a lot of things that a graphic designer couldn’t, and if those things are part of your basic needs, then there’s no reason not to go for this solution. Here are some examples of core features.
A logo maker is a way to approach your design objectively
Graphic designers (those who are successful) have studied for this. Some are graphic design school graduates, others are self-taught, but all have received some type of education in the basics of designing effective graphic design. This includes areas such as color theory, scale, shape and color psychology, trends in the field, and graphic composition.
The advantage of working with a professional graphic designer is that you don’t just employ someone who knows all the techniques of composition and creation of an effective logo: you will be dealing with someone who knows why. And how to create this logo.
The Flip side
There is a flip side to this medal: because these professionals have received a special education, they will also have been trained to think in a certain way. It is sometimes difficult to put aside to see things from another point of view than that of a graphic designer.
Touch of a professional graphic designer
You may not want your logo to have the touch of a professional graphic designer. The company PepsiCo spent more than a million dollars for the redesign of their logo by the agency Arnell Group. The latter, putting his best graphic designers and all their expertise on the spot, created a logo that used the principles of the golden ratio, which incorporated data from human psychology to create the ideal logo for the brand. And the public hated it.
Customers around the world felt the logo was poorly made, boring, generic and pretentious. Despite all the money spent on redesigning the logo, despite the graphic design professionals racking their brains to get the best logo possible, the result was actually a design that spoke more to the graphic designers themselves than to the clients of brand and soda consumers.
If your logo doesn’t connect with your audience and customers, it can’t work. If your target clientele is not populated by graphic designers, composing your logo using a logo maker will be more efficient and will prevent you from falling into this trap and your brand being categorized by your target audience as “pretentious”, or worse…
Thanks to the logo maker, edit, compose, and recompose as many times as you want (for free!)
Hiring a professional means planning the budget for. Some graphic designers will give you an estimate by the hour, others work by service. When you pay the professional by the hour, that means you are paying for each hour spent creating, composing and replaying your logo; remember that even for a talented and experienced professional, it takes time.
There will therefore necessarily be revisions and corrections to be made. What takes time, and time, is money, especially when you’re the one paying the bill!
Total quote for the project
You can also hire a logo designer who will give you a total quote for the project; in this case, you know up front how much you have in all. Most of the time, these packages include one or two revisions. In contrast, with an online logo maker, you can edit your logo as many times as you want.
You can save several versions of your logo, and start over as many times as necessary, and all for free (at least if you). It gives you the opportunity to experiment, to play and to see what works and what doesn’t, to make trial and error. This experience can quickly turn out to be very liberating (also for your wallet)!
Opting for a logo maker means opting for control over your creation
This is probably the most critical thing that sets apart working with a professional graphic designer and using an online logo maker. By choosing the second option, that is to say by choosing a logo creator and not a logo generator, you will have full control over your creation.
Thanks to the logo maker you get instant results
With a professional graphic designer, things will also move much more slowly. No need to wait for the professional to get on your file, answer your questions, or deliver the logo.
If you need a logo today, use a logo maker. This is the only way to guarantee you a result that will satisfy all your needs, and quickly. Even if it’s midnight and you need that logo for the next morning: no problem with a logo maker, because it’s online and available 24/7!
A logo maker protects you against copyright and copyright issues
This point is a little more specific and complicated than the others. The contract should state in one of the clauses, that you own the rights to the logo image that is created for you. The graphic designer reserves the right to exhibit this logo in their portfolio, including modifying it or including it in the license of partner brands.
In any case, this is not a desirable situation for you. At best, you will have to ditch this logo; at worst, you will unwittingly be engaged in a long and frustrating process that can damage your brand and your reputation with your customers.
By using a logo maker, you don’t need to worry about all of this. You are the only person involved in creating your logo. This relieves you of copyright, intellectual property, and possible misunderstandings or scams.
A logo maker is easy to learn
Finally, a logo maker is easy to use and easy to learn online software. Maybe you think it would be much easier to have your logo design done by a professional graphic designer than to do it yourself? The answer is, in fact, no. And here’s why.
It takes time to find the right professional to create your logo. First, you have to find the right person, go through the portfolios.
Then, you will have a list of a few names whose styles suit you: you must now contact them to find out which of them can take care of your project. And it takes time. There you have it, your list has been reduced even further after consulting the graphic designers’ price lists.
Job he like the most
At this point, you might find yourself stuck because the graphic designers, the ones whose jobs you like the most, are totally out of budget for you, or they have no availability for you at the time. This research takes time and is particularly energy intensive. On the other hand, the use of a logo maker (especially if it’s online,
If you know how to use a mouse, click, drag elements from one sheet to another. That’s absolutely all there is to know. The online logo makers have been designed precisely to make this creation possible for those new to graphics.
These software are therefore very intuitive in their use, so that everyone can easily use them without knowing how to draw or code. It’s simple as hello!