Nowadays, Google considers the overall user experience of a web page before ranking. We call this specific set of factors the core web vitals. Based on the page speed and user interaction of a website, there are three different kinds of core web vitals. The first type of core web vital is the largest contentful paint. In the second type, there comes the first input delay. The third type of core web vital is the cumulative layout shift. In other words, we can say that they are part of Google’s page experience. According to CEO of Now Today Trending, the core web vitals can last some impacts on the traffic of your website. Here, we will discuss the effects of the core web vitals on website traffic.
Effects of Core Web Vitals on Website Traffic:
Google is making a plan to make the page experience the ranking factor. While determining the user-experience of a website, first of all, Google sees the page experience as a website. In the page experience of a website, there come lots of things. The most important things are HTTPS, Mobile-Friendliness and safe browsing etc. If your website has a high page experience score, Google will increase the ranking of your website. After getting a higher ranking in Google, you can drive more traffic to your website. Here, core web vitals play a vital role in increasing the score of your page experience. We will discuss all three kinds of core web vitals and their effects on the traffic of your website.
LCP (Largest Contentful Paint):
LCP is relevant to the loading time of your website. When a user clicks on your website, your website will take some time in loading the data on the user’s screen. LCP will provide an idea about the loading time of your website. It is different from other page speed metrics. While providing data about your website, it sees the interaction of the users with your web page. Google Page Speed Insights is the best tool to get an idea about the LCP of your website. When you will check your website, you can get a score on your website. Moreover, it will also highlight the areas of improvement.
If you want to improve the ranking of your website, the LCP of your website should hit within 2.5 seconds. If your website has lots of features, it is a real challenge for you. Anyhow, when you will get it, you will see an immediate increase in the traffic to your website. For example, if your website is taking too much time in loading the data, visitors will close your website. After closing your website, they try to open another website. Due to this reason, you will see an increase in the bounce rate of your website. Due to a higher bounce rate, Google will decrease the ranking of your website. As a result, you will observe a decline in your website’s traffic.
FID (First Input Delay):
It is the second core web vital of Google. After achieving the LCP, your website will load faster on the users’ devices. Now, it’s time to know either your users can interact with the pages or not. FID will measure the same thing. The most important benefit of Google’s FID (First Input Delay) is that it will measure the interaction of the real-life users of your website. From the technical point of view, FID measures how long users have to wait for a happening on the page. Therefore, we can say that FID measures the page speed score of a website. Along with measuring the page speed, it goes one step ahead. It also tries to know what users are doing on your page.
Recommended by a coursework help firm, the FID of your website should be huge if you want to increase the traffic to your website. To improve the FID of your website, you can do lots of things on your website. First, you should make sure that users can easily choose the options from the menu of your website. Secondly, they can easily click on the links in the site’s navigation. Thirdly, you should share your contact information on your website. Fourthly, your website should open up an accordion box on mobile devices. After improving the FID of your website, you can increase the interaction rate of your website. This thing will send a positive signal to the search engines. As a result, the search engines will optimize the ranking of your website.
CLS (Cumulative Layout Shift):
This core web vital of Google is relevant to the stability of a web page. After clicking on your web page, users have to enter into your website. Here, he has to see lots of elements. If elements of your web page are moving around during the page load, it will not provide the best experience to the users. As a result, your website will get high CLS. It is bad for your website. Due to high CLS, you can’t optimize the ranking of your website. Without optimizing the ranking of your website, you can’t drive enough traffic to your website. Therefore, you should make sure that the elements of your website should fairly stable during the page load. If the elements of your website are not stable, users can click on different elements by mistake.
When users click on the links by mistake, they will never try to spend enough time on the new web page. They try to bounce back immediately. This thing can also increase the bounce rate of your website. To minimize the CLS of your website, you should follow some essential tips. First, you should know the size of different elements on your website. It means that you should know the space of videos, images and GIFs on your website. You should also make sure that these elements should not change on the fly during the page load. Secondly, you should also provide a reserved place for the ad elements. If you will not provide a reserved place for the ad elements, they will suddenly appear on the web page. At last, you should add the new UI elements below the fold.