To get success in retail, you must ensure that your customers know you have the product they want. However, having a product in stock will not lead to a sale, you must know how to present it as well. This is because humans buy products through visual appearance. Our brain works through the sense of sight and this is the key reason why visual merchandising impacts sales. You need to implement visual merchandising efficiently to reap success. This is where visual merchandising software plays a significant role.
However, before we take a look at visual merchandising software, it is important to understand what visual merchandising is.
What is Visual Merchandising?
Visual merchandising is the display of goods in a manner that highlights their unique features and benefits along with the optimum utilization of the retail space and floor to boost sales and offer a great customer experience. It is a vital component of your brand’s identity.
Now let us see how visual merchandising software leads to sales and increase profits.
Present your products optimally
When you want to increase your sales, you do not need to look any further than the planogram. Planograms are created for the sole purpose of improving your sales and enhancing the profitability of the categories in your store. The planograms are data-driven that help you easily find out-of-stock items without spending money on a stock that does not sell. Presenting your products optimally is about more than just giving your products the correct space. The visual merchandising software ensures that you put the right merchandising strategy into your planogram.
Position your categories such that it meets customer expectations
Once you have chosen your products and placed them on your planograms, it is time to consider how to present them in your stores. Here visual merchandising software that includes a floor planning capability will help. Floor planning allows you to position your categories in a way that meets your customer’s expectations. For instance, if you sell both beauty products and car care products, you would never want to place these categories next to each other as it will confuse your customers. It is better to place the beauty products next to the deodorant category. The car care category is more suitable next to your gardening category. You need to position the categories in a way that pleases your customers and visual merchandising software helps in this.
The software helps anticipate this and place the high-performing categories throughout your store. This helps reduce congestion and ensure that your customers walk past categories they would normally never. With this, you allow your customers to buy more products, thus increasing sales.
Understand what works and what not
It is good to select your more selling products and present them in a way to boost sales. However, how will you know if what you are doing in-store will work? While you might be able to predict any short-term results by looking at what is happening, you also need to think long-term. For this, there is visual merchandising software with retail analytics. It provides you with analytical data on a variety of factors around your retail business such as inventory levels, supply chain movement, your customers’ needs, and sales figures. With the data, you can analyze where you have done well and where you need to improve. Retail analytics gives you the chance to make smarter business decisions.
For instance, you can prove if a particular range of products you recently introduced into your store is selling or not and then act on that information. On the customer front, retail analytics can provide you with information about who your best customers are, where they live, and even predict what products they are likely to purchase in the future.
These are a few ways visual merchandising software can boost sales. If you are looking to implement the software into your retail store to helps appealingly position your products and enhance your customers’ experience, get in touch with Engear today. Their visual merchandising software will help you to know about the consumer interest and behavior and is the perfect tool to win customers.